# About FrameCoach **FrameCoach is a free, real-time camera coaching app for indie filmmakers and content creators.** It guides you through ISO, aperture, shutter speed, white balance, and composition decisions while you're on set — so you spend less time second-guessing settings and more time telling your story. ## The Problem We Solve Solo filmmakers and small crews don't have a dedicated camera department. When you're directing, operating camera, managing talent, and watching the clock, camera settings become an afterthought. The result: footage that doesn't match your creative vision, and hours lost in post trying to fix what should have been nailed on set. FrameCoach acts as your on-set camera coach — giving you plain-language guidance on exactly what settings to use for the look you're going for. ## Who It's For - **Indie filmmakers** shooting shorts, features, and documentaries without a full crew - **Content creators** who want cinematic quality without a cinema degree - **Film students** learning camera fundamentals in real production environments - **Videographers** transitioning from auto mode to manual creative control ## Meet the Founder **Melusi** built FrameCoach because he saw too many talented storytellers held back by technical camera decisions. The app exists to remove that barrier — to make camera knowledge accessible to every filmmaker, regardless of budget or experience level. Follow the journey: [@framecoachapp on X](https://x.com/framecoachapp) ## What We Believe - **Story comes first.** Camera settings serve the story, not the other way around. - **Start with what you have.** Your phone is a real camera. A $5 china ball is real lighting. - **Learn by doing.** The best filmmaking education happens on set, not in a classroom. - **Tools should coach, not gatekeep.** Camera knowledge shouldn't require a film degree. ## Links - **App:** [framecoach.io](https://framecoach.io) - **Blog:** [FrameCoach Blog](/framecoach-blog/) - **X/Twitter:** [@framecoachapp](https://x.com/framecoachapp) - **Contact:** [hello@framecoach.io](mailto:hello@framecoach.io)